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SERVICE · MARKETING

Content office

Communication and marketing from the same house that builds the technology.

Websites, landing pages, email marketing, blogs, social media, video and campaigns for the public and private sector.

Media and broadcastersPublic administration

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Content office

THE CHALLENGE

Communication ends up split between vendors who never talk

One agency does the website, another social, a third the video, and the internal team tries to make it all look and sound the same.

  • A scattered message

    Each vendor tells the organisation's story its own way, and the brand loses consistency.

  • Wasted audiovisual assets

    Video gets produced and never reaches the website, the newsletter or the campaigns.

  • Campaigns with no continuity

    Occasional bursts of activity with no editorial calendar behind them.

WHAT IT IS

A full communication and marketing service

cinfo's content office covers web design, development and layout, mailings and newsletters, landing pages, social media, blogs, video solutions, advertising and television, for public and private clients.

Design and development of websites and landing pages, laid out in house.

Email marketing strategy, newsletters and blogs.

Social media management with an editorial calendar and designed assets.

Advertising and communication campaigns for every kind of medium.

A full communication and marketing service

HOW IT WORKS

From audit to live campaign

The design team is in house: multimedia projects demand strong design teams, and at cinfo that talent has been grown internally.

  • Audit

    A review of the current digital presence, the tone of voice and the active channels.

  • Strategy

    Defining objectives, audiences, key messages and tracking indicators.

  • Production

    Design, layout, copywriting and audiovisual production of every asset.

  • Publishing and measurement

    Distribution on the editorial calendar and tracking of the agreed indicators.

WHAT WE DO

Every piece of digital communication

  • Websites

    Design, development and layout of corporate and institutional websites.

  • Landing pages

    Conversion-focused landing pages for campaigns and launches.

  • Email marketing

    Strategy, design and delivery of mailings and recurring newsletters.

  • Blogs and content

    Writing and publishing content that sustains search positioning.

  • Social media

    Audit, strategy, KPIs, editorial calendar and community management.

  • Video

    Video production adapted to each platform's formats.

  • Advertising campaigns

    Campaigns for the public and private sector across every kind of medium.

  • Graphic design

    Design of images, assets and brand applications for every format.

BENEFITS

One team for the technology and for the message

  • Brand coherence

    Web, social, video and campaigns with the same tone and visual system.

  • It uses the audiovisual asset base

    Content produced with tiivii feeds the website, newsletter and social directly.

  • An in-house design team

    Design talent grown in house, not subcontracted project by project.

  • Public sector experience

    Institutional campaigns with the requirements and deadlines the public sector demands.

SCOPE

Typical deliverables of an engagement

Scope is defined up front and can cover a single campaign or the organisation's ongoing communication.

  • Audit and strategy

    A diagnosis of the digital presence, KPI definition and an action plan.

  • Website or landing page

    Design, layout, development and go-live.

  • Editorial calendar

    A publishing plan per channel, with copy and designed assets.

  • Audiovisual assets

    Videos adapted to each destination format and platform.

  • Advertising campaign

    Creative concept, adaptations per medium and a distribution plan.

  • Results report

    Tracking of the agreed KPIs and recommendations for the next period.

METHODOLOGY

How the work unfolds

  • Briefing

    An initial session with the client to frame objectives, audience and constraints.

  • Creative proposal

    Concept, visual system and sample applications across the planned formats.

  • Production

    Design, copywriting, development and audiovisual production, with agreed reviews.

  • Publishing and analysis

    Go-live, indicator tracking and plan adjustment.

Timelines depend on scope: a landing page can be live within weeks, while a full institutional campaign is planned months ahead.

GALLERY

Campaigns and assets produced

Institutional advertising campaigns on outdoor media.
Institutional advertising campaigns on outdoor media.
Campaign adaptations for different media and formats.
Campaign adaptations for different media and formats.
Graphic and video assets for social networks.
Graphic and video assets for social networks.

CASE STUDIES

Campaigns for the public and private sector

  • GALICIAN COUNCILS

    Local institutional campaigns

    Creative concept, design and adaptation to outdoor, press and social for municipal promotion and service campaigns.

    GALICIAN COUNCILS

  • SPORTS ORGANISATIONS

    Brand, website and season-long communication

    Digital identity design, website development and communication management across the whole season.

    SPORTS ORGANISATIONS

  • COMPANIES AND LOCAL RETAIL

    Local retail with video and e-commerce

    Campaigns to boost local retail supported by video, social media and an integrated e-commerce platform.

    COMPANIES AND LOCAL RETAIL

CINFO IN NUMBERS

Team capacity

  • 90professionals on staff
  • +2 Mmonthly views on managed social channels
  • 4social networks routinely managed
  • Internocinfo's own design team

FREQUENTLY ASKED QUESTIONS

Questions before commissioning a project

Do you only work with tiivii clients?

No. The content office works with clients that have no cinfo platform at all, though integration is more direct when they do.

Can you handle just the website?

Yes. Scope is defined up front: it can be a single landing page, a full site or the organisation's ongoing communication.

Is the design in house or subcontracted?

In house. cinfo has grown its design talent internally because multimedia projects demand strong design teams.

Do you have public sector experience?

Yes. We run advertising and communication campaigns for both the public and private sector, with the requirements and deadlines each demands.

Do you produce video too?

Yes, both edited pieces and content adapted to each social network's formats, drawing on cinfo's audiovisual capability.

How is campaign success measured?

Against the KPIs set in the initial audit, reviewed in periodic reports that feed the next period's plan.

WHO IT IS FOR

Who the office works with

  • Public administrations

    Institutional campaigns, portals and communication with citizens.

  • Companies

    Digital presence, demand generation and product communication.

  • Sports organisations

    Brand, website, social and season content for clubs and federations.

  • Retail and tourism

    Local activation campaigns supported by video and e-commerce.

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LET'S TALK

Tell us what you want to communicate

We audit your current digital presence and propose a plan with objectives, assets and a calendar.

Request an audit