EQUIPMENT · LED
LED perimeter
The perimeter of the court, turned into advertising inventory.
Perimeter systems installed in Granollers, Huesca, Logroño, Benidorm, Cangas, Cuenca and Cantabria.
Media and broadcastersSport
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THE CHALLENGE
Static banners cannot be sold twice
A banner perimeter is sold once a season, to one advertiser per position. When the event is broadcast, that advertising goes out the same for everyone and cannot be changed.
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Limited inventory
One physical position, one advertiser, one season: the revenue ceiling is fixed.
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A poor look on air
Banners take visual quality away from a broadcast that is otherwise good.
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Nothing to offer a sponsor
With no dynamic surface it is hard to justify sponsorship per match or per competition.
WHAT WE SUPPLY
An LED perimeter that changes with every event
cinfo supplies and installs LED perimeter systems: panels arranged around the court or pitch that make the broadcast more spectacular and allow it to be monetised through dynamic advertising.
Advertising that changes during the event, by period or by advertiser.
Installed in venues in Granollers, Huesca, Logroño, Benidorm, Cangas, Cuenca and Cantabria.
Integration with the venue's own automatic production.
Sized to the pitch geometry and to the installed camera positions.
HOW IT WORKS
From a fixed banner to a per-match campaign
The perimeter is designed around how the venue's cameras see it, not only how the crowd does.
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Venue study
Pitch geometry, camera positions, access routes and competition regulations.
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Perimeter design
Module length, height and layout, based on what the cameras frame.
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Installation
Panel mounting, structure, power and the control system.
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Operation
Scheduling campaigns per event, period or advertiser from the control tool.
FEATURES
A surface designed for the camera and for the stands
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Dynamic advertising
Content that changes during the event: several advertisers in the same position.
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A more spectacular broadcast
The illuminated perimeter improves the look of the broadcast and the venue.
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Production integration
Coordination with automatic production and the event's graphics.
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Scalable modules
The perimeter is sized module by module, to fit budget and venue.
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Remote control
Campaign and content scheduling over the web from the management tool.
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Indoor and outdoor
Specific configurations for covered arenas and open-air pitches.
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Built for the game
Layout and protection in line with the sport and the competition's rules.
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VAR-compatible
It coexists with the play review system and the venue's video scoreboard.
BENEFITS
More inventory, a better look, more sponsors
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Multiplied inventory
The same physical position sells to several advertisers within the same event.
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Per-match sponsorship
One-off campaigns that static surfaces could never sell.
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A better-looking venue
The venue gains visual standing with the crowd, sponsors and the competition.
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One point of contact
The same provider that produces and broadcasts the event installs the perimeter.
TECHNICAL DATA
Parameters defined in each project
| Installation type | Perímetro LED modular alrededor del campo o la pista |
|---|---|
| Length | A medida, por módulos, según la geometría del recinto |
| Height | Definida en proyecto según deporte y normativa |
| Pixel pitch | Ajustado a la distancia de cámara y de público |
| Content | Publicidad dinámica, mensajes y grafismo del evento |
| Control | Programación de campañas vía web |
| Location | Interior o exterior, con la protección adecuada |
| Reference installations | Granollers, Huesca, Logroño, Benidorm, Cangas, Cuenca y Cantabria |
Length, height, pixel pitch and protection are defined in the preliminary venue study and stated in the technical offer, together with the competition's applicable rules.
SUPPLY
What the perimeter supply includes
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Preliminary study
Site visit, camera framing analysis and a proposal for length and layout.
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Installation
Structure, module mounting, power, control and testing.
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Integration
Coordination with venue production, the video scoreboard and the VAR system.
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Training and support
Training to schedule campaigns and technical support during operation.
The scope of civil works, structure and electrical connections is defined after the venue study. The installation must comply with the relevant competition's regulations.
GALLERY
Perimeter systems in service
INSTALLATIONS
Venues with a perimeter installed
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GRANOLLERS AND HUESCA
Arenas with an LED perimeter in competition
Sports facilities with a perimeter used both for sponsor advertising and to improve the broadcast's look.
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LOGROÑO, BENIDORM AND CANGAS
Perimeters in venues of different sizes
Configurations adapted to each venue's geometry and installed camera positions.
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CUENCA AND CANTABRIA
Facilities with broadcasting and advertising integrated
Venues where the perimeter is coordinated with the automatic production and the venue's own scoreboard.
CINFO IN NUMBERS
LED equipment footprint
- 7locations with a perimeter installed
- +50video scoreboards installed by cinfo in Spain
- 1provider for production, broadcast and LED
- Webremote campaign scheduling
FREQUENTLY ASKED QUESTIONS
Questions before installing a perimeter
How much length do I need?
It is set in the preliminary study from the venue's geometry and the framing of the installed cameras: what matters is what appears on air.
Can it be installed in phases?
Yes. The perimeter is modular, so you can start with the stretches most visible on camera and extend later.
Does it meet competition regulations?
The installation is designed in line with the relevant competition's regulations, reviewed during the preliminary study.
Who schedules the advertising?
The venue's or club's own staff, from the web control tool. Training is included in commissioning.
Does it coordinate with the scoreboard?
Yes. Perimeter, scoreboard and event production are managed together from the same environment.
Does it work outdoors?
Yes, with the configuration and protection the location requires, determined in the preliminary study.
WHO IT IS FOR
Who installs a perimeter system
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Clubs that broadcast
Teams already broadcasting their matches that want to monetise the feed.
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Federations
Competition venues with image and sponsorship requirements.
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City councils
Municipal arenas used by several clubs and events.
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Event organisers
Tournaments and finals with their own per-event sponsors.
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LET'S TALK
Let's turn your perimeter into inventory
We study how your cameras frame the pitch and propose the length and layout that pays off best.